eBay
“FIND YOUR PEOPLE”
CHALLENGE
How do we bring Gen Z to sell their pre-loved items on eBay?
INSIGHT
Gen Z is a generation of creators with a ton of hobbies who care about their impact on the environment. As the original marketplace for secondhand items, eBay has the biggest audience of buyers & sellers, providing plenty of opportunity for young creators to find an audience for their niche. No matter how niche that hobby is, on eBay you can “FIND YOUR PEOPLE”
Influencer Partnerships
For a partnership, we would curate special gift boxes to send to influencers to upcycle. They’d would capture their creative process, showing how they turn gently-used items from our eBay curations into something useful & unique.
Creators in the DIY, fashion or special collections space would be perfect.
Activation
We’d hold pop-ups at various college campuses to give students a dedicated space to sell their things: backpacks, clothes, dorm apparel, etc. Through the app they’d be able to easily post whatever they’re selling, connecting with their audience in a natural, seamless way.
