MUD\WTR
“A Cleaner Focus”
CHALLENGE
How can we help people who are looking to kick their caffeine addiction and swap for a healthier alternative?
INSIGHT
It’s not the actual caffeine that people want to give up, but its after effects, like the energy crash or jitters. So what if people could still have that boost of energy, without the crash and enjoy A Cleaner Focus?
Art Director: Gianelle de Leger
Out of Home Posters
Activation
Our idea for an activation is a pop-up that operates as a coffeeshop, but instead of coffee, we serve MudWater. “The MudHaus” is a temporary space offering a drink lounge and bar, all in the literal shape of a mushroom.
